Building a company is all about doing things for the first time and trying not to screw them up too bad.
So what should I do going forward?
I think the goal should be to generate as many leads as possible for Boomering in the next month.
How do I build a community of interested people?
- Facebook “dead end” advertisements. – find the cost per ad.
- Google “dead end” advertisements. – find the cost per ad.
- Landing page
- Reddit posts
- Twitter posts
It’s time to experiment and start start communicating to potential customers. Generate a list of emails and send them an update once every two weeks with the progress on the product. Cultivate a following and reward the most loyal followers. It’s incredibly important that I start validating this with a larger group. Friends and family have been helpful in validating the idea, but does this have legs outside that? More importantly, can I figure out how to sell this?
At the end of the day, it’s really a waitlist I’m building. Something to create buzz around. The concern I have are as follows:
- Should I tip my hand in the market? Lots of big companies are thinking about audio messaging. There’s a risk I get pushed out of the market before I have a product ready for the market.
- What if my time to market is longer than expected. Building hype for an MVP is dangerous as the product I launch first won’t match the hype the customers are looking for.
Decision: Move forward and push development timeline forward.