That’s the title of the new course I started today in my MBA program. The professor also teaches at Darden. His main thesis today was that the West world still massively under appreciate how much the future of industrial business has moved to Asia, and possibly soon Africa. France, Germany, and the rest of Europe is completely irrelevant for growth now. If industrial companies want to grow product lines, they need to go to Asia. Yes, they can expand into new product lines in their existing markets, but it’s battling over a declining share of people. People are simply dying off in Europe. A less morbid way to look at it is that almost all of the subway systems have been built in Europe. In Africa, there isn’t a single city with a good subway system. China accounts for 66% of all elevator sales in the world. So, if you’re the manager of an industrial company, and selling turbines or trains or whatever, you need to look East ASAP, and transform your management and your business to impress the East.