Our company has been experimenting with an educational session for our internal staff as a form of onboarding. Leaders and specialists from the different parts of the business present to new starters on what their teams do. It’s been a big success internally, and this week we tested it in Zambia with our partners for the first time externally.
When you’re building a startup, by nature a lot of what you’re building is new and different and when you sell that to other businesses there’s a big learning curve associated with it. The sales teams do a good job getting a few key individuals over the line and closing a sale. But those champions aren’t necessarily the users of your software. Dozens or hundreds of other individuals are going to be your key users and impact the success of your product. Helping those people understand the product or business model is just as important as the sale. I’m a firm believer that after sales support is a key driver for unlocking value in large accounts.
The Jumo campus program aims to resolve the pain points or misunderstandings that our partners could experience. It also offers the users that do understand the product and business model a chance to update tactics, strategy, and learn about new products. I’m really glad we are now exporting this externally, and I think we will see dividends and more value in every market a partner participates.