{"id":554,"date":"2019-01-23T09:53:27","date_gmt":"2019-01-23T07:53:27","guid":{"rendered":"http:\/\/www.jongore.com\/blog\/?p=554"},"modified":"2019-01-23T09:53:27","modified_gmt":"2019-01-23T07:53:27","slug":"ecommerce-in-nigeria-another-view","status":"publish","type":"post","link":"https:\/\/www.jongore.com\/blog\/fintech\/ecommerce-in-nigeria-another-view\/","title":{"rendered":"eCommerce in Nigeria; Another View"},"content":{"rendered":"\n<p>Last week I wrote about the struggling Nigerian eCommerce companies.  QZ had recently put out on article stating that there were several eCommerce companies either shutting down or downsizing.  It&#8217;s compelling.  There doesn&#8217;t seem to be product market fit yet, and customers don&#8217;t have trust in the shopping experience yet. <\/p>\n\n\n\n<p>So I was surprised to see McKinsey release a video with the Jumia CEO about how eCommerce in Nigeria is doing great.  The video is below. <\/p>\n\n\n\n<figure><iframe src=\"\/\/players.brightcove.net\/1971571337001\/HkOJqCPWdb_default\/index.html?videoId=5985381393001\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>My view is that the QZ article is closer to reality.  McKinsey has been pushing a positive narrative about Africa since <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/middle-east-and-africa\/africas-business-revolution\">two partners released a book on the same last year<\/a>.  It&#8217;s a thinly veiled attempt to drum up business for the offices in Africa.  The other fact is Jumia&#8217;s losses grew to<a href=\"https:\/\/www.rocket-internet.com\/sites\/default\/files\/investors\/Rocket%20Internet_Annual%20Report%202017_English.pdf\"> $140 million last <g class=\"gr_ gr_731 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Style multiReplace\" id=\"731\" data-gr-id=\"731\">year .<\/g><\/a>  That one doesn&#8217;t need interpretation. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week I wrote about the struggling Nigerian eCommerce companies. QZ had recently put out on article stating that there were several eCommerce companies either shutting down or downsizing. It&#8217;s compelling. There doesn&#8217;t seem to be product market fit yet, and customers don&#8217;t have trust in the shopping experience yet. So I was surprised to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-fintech"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":1,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"predecessor-version":[{"id":555,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/554\/revisions\/555"}],"wp:attachment":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}