{"id":453,"date":"2018-09-25T23:12:24","date_gmt":"2018-09-25T21:12:24","guid":{"rendered":"http:\/\/www.jongore.com\/blog\/?p=453"},"modified":"2018-09-25T23:12:24","modified_gmt":"2018-09-25T21:12:24","slug":"can-you-just-get-your-cac-up-please","status":"publish","type":"post","link":"https:\/\/www.jongore.com\/blog\/fintech\/can-you-just-get-your-cac-up-please\/","title":{"rendered":"Can You Just Get Your CAC Up Please"},"content":{"rendered":"<div>Acquiring customers on a digital application in Africa is difficult. \u00a0Consumers are in this weird place where they are leapfrogging a lot of crap services.\u00a0 However, they&#8217;re still in a very young industry and don\u2019t have a lot of options. \u00a0This means if there&#8217;s a product out there that meets their needs, and its shit, they can\u2019t really just move onto something else. \u00a0They\u2019re dealing with a lot of first movers right now, and unfortunately a lot of those first movers suck. \u00a0What\u2019s more, the start-ups are generally limited to a few acquisition categories. \u00a0If you are really bootstrapping, you\u2019ll use Facebook, and hope like hell word spreads to those people without smartphones (70% of the market.) \u00a0If you have a bit of a bankroll, you can pay a third party SMS provider. \u00a0An SMS in Africa is about\u00a00.4 cents. \u00a0Conversion rates are around 1-5%. \u00a0So that\u2019s not good, but it gives you access to a far wider group of people. \u00a0If you have even more money, you can go above the line, and print fliers. One anecdotal story I have from my time in Tanzania is after we launched a sports-betting app, we printed 10,000 fliers and gave them out a local soccer match. \u00a0We had 30,000 hits the next day. \u00a0You need to fit your content to your audience.\u00a0 Gambling and sports games go well, loans and sports games, probably not so much.\u00a0 At the end of the day, channel access is one of the most important parts of your business model.\u00a0 In Africa, it&#8217;s limited by the MNOs.\u00a0 I&#8217;ve seen many a startup get trapped in the MNO model.\u00a0 But the fact still remains that the MNO distribution channel is still the best route to customers.\u00a0 So if you don&#8217;t choose that devil, what do you do?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acquiring customers on a digital application in Africa is difficult. \u00a0Consumers are in this weird place where they are leapfrogging a lot of crap services.\u00a0 However, they&#8217;re still in a very young industry and don\u2019t have a lot of options. \u00a0This means if there&#8217;s a product out there that meets their needs, and its shit, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-453","post","type-post","status-publish","format-standard","hentry","category-fintech"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/comments?post=453"}],"version-history":[{"count":1,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/453\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/453\/revisions\/454"}],"wp:attachment":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/media?parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/categories?post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/tags?post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}