{"id":222,"date":"2016-12-08T20:04:37","date_gmt":"2016-12-08T20:04:37","guid":{"rendered":"http:\/\/www.jongore.com\/blog\/?p=222"},"modified":"2016-12-08T20:04:37","modified_gmt":"2016-12-08T20:04:37","slug":"visualizing-a-morning","status":"publish","type":"post","link":"https:\/\/www.jongore.com\/blog\/startup\/visualizing-a-morning\/","title":{"rendered":"Visualizing a Morning"},"content":{"rendered":"<p>I&#8217;m reading <a href=\"https:\/\/www.amazon.com\/Lean-Analytics-Better-Startup-Faster\/dp\/1449335675\">Lean Analytics<\/a> by right now and have found some absolute gems in the book. \u00a0One of my favorite sections so far is called Empathy, and describes what founders should measure when they are setting up their MVPs. \u00a0In that section, there is a\u00a0picture from some write up Indi Young did on mental models. \u00a0In it, Indi lists a number of morning behaviors alongside various product categories. \u00a0Have a look.\u00a0<a href=\"http:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-223\" src=\"http:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM.png\" alt=\"\" width=\"1962\" height=\"902\" srcset=\"https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM.png 1962w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-300x138.png 300w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-768x353.png 768w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-1024x471.png 1024w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-700x322.png 700w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-520x239.png 520w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-360x166.png 360w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-250x115.png 250w, https:\/\/www.jongore.com\/blog\/wp-content\/uploads\/2016\/12\/Screen-Shot-2016-12-08-at-9.45.17-PM-100x46.png 100w\" sizes=\"auto, (max-width: 1962px) 100vw, 1962px\" \/><\/a><\/p>\n<p>This is a brilliant way to think about how customers might use your product. \u00a0Indi associates mental models we use in the morning with the associated products we use to fufill those models. \u00a0It&#8217;s a unique and clever way to view where your product might fit into someone&#8217;s life, and would help a founder design, market, or tweak their existing products. \u00a0It&#8217;s also just fun to see a typical morning mapped out and visualized.<\/p>\n<p>I&#8217;m getting some useful ideas out of this book, and am enjoying\u00a0how the authors pull best practices from a wide range of real world companies and the people who work for them. \u00a0Before this I&#8217;d never heard about Indi Young, yet now I&#8217;m looking forward to digging into her work. \u00a0Books create long tails of discovery like that. \u00a0I might just have to map it out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m reading Lean Analytics by right now and have found some absolute gems in the book. \u00a0One of my favorite sections so far is called Empathy, and describes what founders should measure when they are setting up their MVPs. \u00a0In that section, there is a\u00a0picture from some write up Indi Young did on mental models. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-startup"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":1,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jongore.com\/blog\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}